As competition for patient loyalty reaches fever-pitch in some regions, marketing executives are determined to make every contact count. Applying the health system brand to both clinical and patient-use products extends brand recognition and engagement beyond a single care encounter.
We have helped a large southeastern system tackle this by applying their health system branding to our durable, insulated mugs. These mugs were given to patients at admission. During their stay, measurement lines on the outside of the mug track fluid intake, and then patients were able to take this mug with them at discharge.